About

Rachel Anne Rainwater — Designer | Creative Director | Founder of Bella Roi

Rachel Anne Rainwater is a Los Angeles-based fashion designer and creative director known for her artisan approach to design throughout her 15 years of lead design. A graduate of FIDM (Summa Cum Laude, 2011), Rachel began her career as head designer for several leading contemporary labels under Z Supply and Lost, including Black Swan, White Crow, Others Follow, and Sea Gypsies.

Her work has been worn by Taylor Swift, selected by Rachel Zoe, and featured in top publications such as ELLE, Nylon, and WWD.

In 2025, Rachel launched Bella Roi, a zero-waste fashion label that uses rare vintage and deadstock fabrics — including exclusive textiles from the closed Mihitabel Shop of the 1970s — to create one-of-a-kind pieces with soul, story, and intention.

With over a decade of experience spanning design, brand development, creative direction, and storytelling, Rachel continues to push the boundaries of slow fashion through thoughtful, handcrafted collections that honor the past and reimagine the future.